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Anna de Silva

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Design Portfolio
and Marketing Cases

Visual Portfolio, Posts & Image Gallery for WordPress

168% eCommerce Growth resulting in +200.000EUR

[vc_section][vc_row][vc_column][vlt_spacer height="16rem" height_on_tabs="11.375rem" height_on_mob="11.375rem"][/vc_column][vc_column][vlt_headings heading="h1" font="tertiary" size="48" align="center" title="168% eCommerce Growth resulting in +200.000EUR"][/vc_column][vc_column][vlt_spacer height="5rem"][vlt_spacer height="5rem"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vlt_work_meta title="Client" text="Sri Sri Tattva Europe B.V. (Netherlands)"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Results" text="168% eCommerce Growth resulting in +200.000EUR"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Date" text="April, 2021"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252065065{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="The Scenario"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650190690567{margin-bottom: 0px !important;}"]Sri Sri Tattva Europe, a high-quality Ayurveda and natural products provider, was struggling to acquire new customers and generate sales through their new eCommerce platform. Their previous marketing efforts were not effective, and they only saw an increase in sales through major campaigns with large budgets.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="Growth Opportunity"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650190832815{margin-bottom: 0px !important;}"]To solve this problem, I conducted extensive market research to gain a deeper understanding of the target audience and the European market, including their competitors. This helped us identify the brand's strengths, unique selling points, and possible market expansions.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="My work"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650191680481{margin-bottom: 0px !important;}"] We decided to use email marketing and automation to reach out directly to potential clients and old customers who had not made purchases on our platform. This allowed us to acquire new customers at a cost-effective rate and win old customers back. We optimized our SEO and eCommerce platform to generate steady growth and visibility compared to our competitors. We also set up Facebook campaigns and ads to create spikes in revenue for specific growth campaigns. Some of the specific steps we took to achieve our goals included:
  • Conducting keyword research and competitors analysis to identify the most relevant and effective keywords
  • Analyzing prices and the market to understand consumer behaviour and competition
  • Optimizing our SEO and eCommerce platform for better visibility and positioning
  • Conducting SEO copywriting and analysis using tools like Google Analytics, Search Console, and Ubersuggest
  • Setting up Facebook campaigns and ad sets, including copywriting and conversion techniques
  • Analyzing eCommerce data to continuously improve our strategies and campaigns
Through these efforts, we achieved 168% eCommerce growth and generated +200,000EUR in revenue. Our email marketing and automation strategies helped us acquire new customers at a cost-effective rate. [/vc_column_text][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="784"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="large" image_overlay="" image="1206"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="785"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1207"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="785"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1208"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="5.125rem" height_on_tabs="3rem" height_on_mob="3rem"][vc_column_text]

For reasons of business secrecy, certain data above had to be blurred/not shown.

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="10/12"][vlt_testimonial_item style="style-3" text="#E-8_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" author="Kim Hartman, Sales - Maastricht, The Netherlands" el_class="text-center"][/vc_column][vc_column width="1/12"][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252071367{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column][vlt_social_share style="style-1"][/vc_column][vc_column][vlt_spacer height="10.625rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section]

168% eCommerce Growth resulting in +200.000EUR

  • Digital Marketing

Managing a Successful Rebranding and E-commerce Platform Implementation

[vc_section][vc_row][vc_column][vlt_spacer height="16rem" height_on_tabs="11.375rem" height_on_mob="11.375rem"][/vc_column][vc_column][vlt_headings heading="h1" font="tertiary" size="48" align="center" title="Managing a Successful Rebranding and E-commerce Platform Implementation"][/vc_column][vc_column][vlt_spacer height="5rem"][vlt_spacer height="5rem"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vlt_work_meta title="Client" text="Sri Sri Tattva Europe B.V. (Netherlands)"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Results" text="Resulting 275.000 EUR in B2C sales revenue"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Date" text="2020"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252065065{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="The Scenario"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650269157153{margin-bottom: 0px !important;}"]Sri Sri Tattva, a renowned provider of high-quality Ayurvedic health and natural beauty products sourced from India, needed to improve their existing eCommerce platform to meet the expectations of their European customer base. They required an eCommerce platform that could support complex operations in multiple EU countries, integrate with multiple warehouses, and hold a great amount of legal product information. These were some of the requirements:
  • A platform that could integrate with multiple warehouses across multiple EU countries.
  • Multiple languages and localized stores that could be managed by local teams yet controlled by a central EU Marketing Team.
  • The eCommerce platform should have a community-building feature that should include a paid membership, different levels of customer access and a login area with a forum.
  • An Education platform that could sell Online Courses, Workshops and Masterclasses being on-demand or live with multiple pricing strategies.
  • A rebranding design that could better position the brand in the Dutch and German markets.
  • A way to sell services and products on the same platform, creating Landing Pages for different countries/services that could integrate inbound marketing strategies + product sales and appointment booking altogether.
More…[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="Strategy"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650269166152{margin-bottom: 0px !important;}"]To achieve this goal, we prioritized the requirements and allocated the necessary resources, including a team of senior designers, developers, copywriters, sales, and photographers. After evaluating the complexity of the operation and the available budget, we selected Shopify as the platform for the new eCommerce website. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="My work"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650269834332{margin-bottom: 0px !important;}"] As the project manager and eCommerce Europe Manager, I began by conducting a thorough analysis of the company's current position in the market, as well as its pricing and branding strategies. Through this research, I discovered that the company was not effectively integrating with the European market and was overcharging for its product line. To address these issues, I recommended a repositioning of the company in the market and proposed a cleaner rebranding strategy that would better align with the needs of their audience. Following this analysis, we worked on reorganizing the company's eCommerce platform. To achieve this, we created multiple customer journey maps and personas to gain insight into the main channels customers were using and identify the features needed to attract new clients and retain regular customers. We also reorganized the digital shelves and product collections, improved the product page, created easy access to shipping information, and established automation flows that would help guide clients through a better shopping experience. Over the course of approximately 10 months, I coordinated the entire project from start to finish, managing a team of designers, developers, copywriters, sales, and photographers. At some point, I also became the lead designer and had to create visual solutions and present them to stakeholders and upper management, while also working closely with brand consultants to build the story of the brand and introduce it to the market. Throughout the project, we took into consideration various factors such as colours, copywriting, imagery, storytelling, showcasing products along with services, positioning the brand's selling points, and increasing conversions in product pages. This project was not just a UI design; it was an overall marketing strategy and branding positioning project. Throughout the project, I was responsible for coordinating the team, managing project timelines, and overseeing all aspects of the rebranding and eCommerce implementation. The project required me to learn and develop multiple hard and soft skills. I view this project not just as a UI design but an overall marketing strategy and branding positioning project that resulted in a 168% growth in eCommerce and over +200,000EUR revenue. Some of the digital marketing highlights of this project:
  • We created marketing campaigns for loyalty and customer retention.
  • We created features that made shopping fun and increased customer return rate.
  • We created educational materials, blogs and free lead magnets to show possible ways our products and services could be used.
  • We created easy booking systems and an engaging shopping experience that could potentially convert a prospect easier.
  • We created an inbound funnel using email marketing techniques that could showcase our portfolio of products.
  • We expanded our SEO, Social Media and Advertising efforts to increase brand awareness and strengthen our brand image.
  • We used multiple eCommerce sales strategies to attract first-time buyers.
  • And more...
  [/vc_column_text][/vc_column]

 

For reasons of business secrecy, certain data above had to be blurred/not shown.

  [vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="10/12"][vlt_testimonial_item style="style-3" text="#E-8_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" author="Valeriya Voronina, Event Manager - Frankfurt, Germany" el_class="text-center"][/vc_column][vc_column width="1/12"][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252071367{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column][vlt_social_share style="style-1"][/vc_column][vc_column][vlt_spacer height="10.625rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section]

Managing a Successful Rebranding and E-commerce Platform Implementation

  • eCommerce

How I Increased CR by 300% and Generated +21,000 EUR monthly through Inbound Marketing and Landing Page Optimization

[vc_section][vc_row][vc_column][vlt_spacer height="16rem" height_on_tabs="11.375rem" height_on_mob="11.375rem"][/vc_column][vc_column][vlt_headings heading="h1" font="tertiary" size="48" align="center" title="How I Increased CR by 300% and Generated +21,000 EUR monthly through Inbound Marketing and Landing Page Optimization"][/vc_column][vc_column][vlt_spacer height="5rem"][vlt_spacer height="5rem"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vlt_work_meta title="Client" text="Sri Sri Tattva Europe B.V. (Germany)"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Results" text="300 extra leads + 17% improvement on Landing Page conversion rate, resulting in additional +21.000 EUR"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Date" text="2017-2018"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252065065{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="The Scenario"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650391606910{margin-bottom: 0px !important;}"]SST Germany, a high-quality Ayurvedic health products and services provider, was facing low conversion rates with their existing paid search ads strategy. As their marketing specialist, my challenge was to increase their conversion rate through inbound marketing strategies.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="Growth Opportunity"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650391810746{margin-bottom: 0px !important;}"]I conducted extensive market research and analyzed customer feedback to create an inbound marketing strategy tailored to the needs and pain points of different customer personas. The goal was to address potential bottlenecks in the customer journey and improve the purchase decision.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="My work"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650392195033{margin-bottom: 0px !important;}"]To achieve our desired results, we created a comprehensive inbound marketing funnel that included various components such as landing pages, emails, lead magnets, free offers, and remarketing advertising strategies.   fter conducting thorough customer research, we developed multiple funnels tailored to different personas and pain points. These funnels featured a main landing page, multiple emails offering time-limited offers, reasons to buy, or free content, such as lead magnets, to nurture the relationship with the prospect.   We continuously analyzed the funnel to identify any customer drop-off points and made necessary improvements, including redesigning the landing pages and conducting A/B testing of email marketing copies. We also created different types of content, including e-books, audio files, and videos, to increase the conversion rate. Our efforts were complemented by the collaboration of photographers, designers, and various analytical tools such as Google Analytics, GTM, Heatmaps, and journey builders.   Additionally, we had to ensure that our funnels complied with the new GDPR regulations and modified the way we store data. The culmination of these efforts resulted in a 300% increase in conversion rate, 300 leads generated, and an extra revenue of +21,000 EUR monthly. [/vc_column_text][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][vc_row][vc_column][vlt_simple_image image_size="large" image_overlay="" image="1267"][/vlt_simple_image][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1270"][/vlt_simple_image][/vlt_animation_block][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image=""][/vlt_simple_image][/vlt_animation_block][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vlt_spacer height="5.125rem" height_on_tabs="3rem" height_on_mob="3rem"][vc_column_text]

For reasons of business secrecy, certain data above had to be blurred/not shown.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="10/12"][vlt_testimonial_item style="style-3" text="#E-8_JTIyQW5uYSUyMGhhcyUyMGElMjBzaGFycCUyMHBlcmNlcHRpb24lMjBhbmQlMjBjYW4lMjBzcG90JTIwcHJvYmxlbXMlMjBiZWZvcmUlMjB0aGV5JTIwYXJpc2UuJTIwJTIwU2hlJTI3cyUyMGhpZ2hseSUyMHNraWxsZWQlMjBpbiUyMHN0cmF0ZWdpemluZyUyQyUyMGFuYWx5emluZyUyMGFuZCUyMGtlZXBpbmclMjBhbiUyMG92ZXJ2aWV3JTIwb2YlMjBhJTIwcHJvamVjdCUyMG9yJTIwdGVhbS4lMjBTaGUlMjBpcyUyMHZlcnklMjBzZW5zaXRpdmUlMjAlMjYlMjBzZW5zaWJsZSUyMGluJTIwdXNpbmclMjBwcm9wZXIlMjBjb21tdW5pY2F0aW9uJTIwbGluZXMlMkMlMjBhbmQlMjBjYW4lMjBhZGFwdCUyMGVhc2lseSUyMGluJTIwdmFyaW91cyUyMHJvbGVzJTJDJTIwZGVwZW5kaW5nJTIwb24lMjB0aGUlMjBuZWVkcyUyMG9mJTIwdGVhbSUyMG1lbWJlcnMuJTIwU2hlJTIwaXMlMjBhJTIwbmF0dXJhbCUyMGxlYWRlciUyQyUyMGElMjBwcm9hY3RpdmUlMjB0ZWFtJTIwbWVtYmVyJTIwYW5kJTIwYSUyMGhpZ2hseSUyMGFjY291bnRhYmxlJTIwY29sbGVhZ3VlLiUyMEFubmElMjBoYXMlMjB0aGUlMjBrbmFjayUyMGZvciUyMHVuZGVyc3RhbmRpbmclMjB3aGF0JTIwaXMlMjBuZWVkZWQlMjBpbiUyMG9yZGVyJTIwdG8lMjBnZXQlMjBhJTIwZGVzaXJlZCUyMG91dGNvbWUlMjBhbmQlMjBob3clMjB0byUyMHN1cHBvcnQlMjBhbmQlMjBtb3RpdmF0ZSUyMHRoZSUyMHRlYW0lMjB0byUyMHJlYWNoJTIwc3VjY2Vzcy4lMjI=" author="Kim Hartman, Sales - Maastricht, The Netherlands" el_class="text-center"][/vc_column][vc_column width="1/12"][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252071367{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column][vlt_social_share style="style-1"][/vc_column][vc_column][vlt_spacer height="10.625rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section]

How I Increased CR by 300% and Generated +21,000 EUR monthly through Inbound Marketing and Landing Page Optimization

  • Digital Marketing

Achieving 300% ROI and Less Than €1 CPL in Facebook Ads

[vc_section][vc_row][vc_column][vlt_spacer height="16rem" height_on_tabs="11.375rem" height_on_mob="11.375rem"][/vc_column][vc_column][vlt_headings heading="h1" font="tertiary" size="48" align="center" title="Achieving 300% ROI and Less Than €1 CPL in Facebook Ads"][/vc_column][vc_column][vlt_spacer height="5rem"][vlt_spacer height="5rem"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vlt_work_meta title="Client" text="Sri Sri Tattva Europe B.V. (Germany)"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Results" text="300% ROI, Lead cost less than 1€, Conversion rate 30% up and extra 9.900€"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Date" text="2019"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252065065{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="The Scenario"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650549542622{margin-bottom: 0px !important;}"]SST Germany had a vast inventory of unique, high-quality Ayurvedic products but struggled to expand its reach beyond their existing customer base. They wanted to increase their customer base and educate people about their services, but previous marketing strategies had limited success.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="Growth Opportunity"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650549670117{margin-bottom: 0px !important;}"]To help Sri Sri Tattva Germany achieve its objectives, we developed a marketing funnel and created an in-person lecture that invited prospects to attend. During these lectures, we provided valuable information and education about Ayurvedic products and services, using marketing and sales scripts to effectively convince prospects of their value. Our strategy included Facebook Ads, email marketing, social media marketing, and content strategies designed to decrease CPL and increase conversion rates.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="My work"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650550262199{margin-bottom: 0px !important;}"] We worked together to identify the best topics for the lectures, creating a few personas for our target audience. We also tested different lecture formats and scripts until we found a type that could attract potential customers, educate them on the products and services, and convince them of their value. We used Facebook Ads to promote the events in multiple cities, with an initial investment of €110 per event. Over five months, we held 38 successful events throughout Germany, with an average of 30 attendees and a 10% conversion rate. Each conversion meant a paid consumer in the value of €110, meaning that on average, per event, we had a return of €330. Our strategy enabled us to achieve 300% ROI based on the Facebook Campaigns. We also managed to decrease event costs through partnerships and provide an upsell to customers, ensuring profits. Along with Facebook Ads, we added email marketing and free resources, which helped increase attendance rates to up to 30%. Our average cost per attendance/acquisition was €3, and we paid less than €1 per lead. This generated an extra €9,900 in revenue from 90 new customers. The success of our strategy led to the expansion of the company's services to five new cities in the south of Germany, enabling the company to scale up and increase customer lifetime value. [/vc_column_text][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="784"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="large" image_overlay="" image="1281"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="785"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1283"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/3"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="lewis-800x600_crop" image_overlay="" image="785"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height="1.875rem"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1284"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="5.125rem" height_on_tabs="3rem" height_on_mob="3rem"][vc_column_text]

For reasons of business secrecy, certain data above had to be blurred/not shown.

[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="10/12"][vlt_testimonial_item style="style-3" text="#E-8_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" author="Kim Hartman, Sales - Maastricht, The Netherlands" el_class="text-center"][/vc_column][vc_column width="1/12"][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252071367{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column][vlt_social_share style="style-1"][/vc_column][vc_column][vlt_spacer height="10.625rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section]

Achieving 300% ROI and Less Than €1 CPL in Facebook Ads

  • Digital Marketing

Discover how I leveraged strategic marketing and Facebook Ads to scale a digital product to 6x growth and 813% ROI

[vc_section][vc_row][vc_column][vlt_spacer height="16rem" height_on_tabs="11.375rem" height_on_mob="11.375rem"][/vc_column][vc_column][vlt_headings heading="h1" font="tertiary" size="48" align="center" title="Discover how I leveraged strategic marketing and Facebook Ads to scale a digital product to 6x growth and 813% ROI"][/vc_column][vc_column][vlt_spacer height="5rem"][vlt_spacer height="5rem"][/vc_column][/vc_row][vc_row][vc_column width="1/3"][vlt_work_meta title="Client" text="Sarasvati Studio (Brazil)"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Results" text="Hundreds of new clients, 6x growth and 813% ROI on Facebook Campaigns"][/vc_column][vc_column width="1/3"][vlt_work_meta title="Date" text="-"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252065065{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="The Scenario"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650554369794{margin-bottom: 0px !important;}"]Sarasvati Studio, a Brazilian yoga company specializing in mental health, approached me to migrate their services to the digital environment. Our task was to create a competitive product and scale it using Facebook Ads.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="Growth Opportunity"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650554486242{margin-bottom: 0px !important;}"]To meet the client's objectives, I conducted market research and created a persona for the product. We also developed a pricing strategy to determine the necessary features to scale faster. Identifying the key pain points of the target audience and their motivation for enrolling in yoga/mental health classes enabled us to create a unique and competitive offer.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/6"][vlt_headings font="tertiary" size="30" title="My work"][/vc_column][vc_column width="5/6"][vc_column_text el_class="vlt-custom--5661" css=".vc_custom_1650554755195{margin-bottom: 0px !important;}"]To ensure a seamless shopping experience for customers, we built a Landing Page and selected an appropriate payment gateway & online environment. To maximize reach and impact, I created a Facebook funnel with different ads and offers for various funnel stages (top, middle, and bottom). The campaigns were so successful that the client earned 6x their initial investment in Facebook Advertisement. Some campaigns had such a drastic reduction in CPA that the ROI increased by 813%.[/vc_column_text][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vlt_animation_block aos="fade-up" delay="200"][vlt_simple_image image_size="large" image_overlay="" image="1297"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][vc_column width="1/2"][vlt_animation_block aos="fade-up" delay="400"][vlt_simple_image image_size="large" image_overlay="" image="1293"][/vlt_simple_image][/vlt_animation_block][vlt_spacer height_on_tabs="1.875rem" height_on_mob="1.875rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vlt_spacer height="5.125rem" height_on_tabs="3rem" height_on_mob="3rem"][vc_column_text]

For reasons of business secrecy, certain data above had to be blurred/not shown.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column width="1/12"][/vc_column][vc_column width="10/12"][vlt_testimonial_item style="style-3" text="#E-8_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" author="Kim Hartman, Sales - Maastricht, The Netherlands" el_class="text-center"][/vc_column][vc_column width="1/12"][/vc_column][vc_column][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_separator css=".vc_custom_1569252071367{margin-bottom: 0px !important;}"][vlt_spacer height="8.125rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][vc_column][vlt_social_share style="style-1"][/vc_column][vc_column][vlt_spacer height="10.625rem" height_on_tabs="4rem" height_on_mob="4rem"][/vc_column][/vc_row][/vc_section]

Discover how I leveraged strategic marketing and Facebook Ads to scale a digital product to 6x growth and 813% ROI

  • Digital Marketing