Achieving 300% ROI and Less Than €1 CPL in Facebook Ads
The Scenario
SST Germany had a vast inventory of unique, high-quality Ayurvedic products but struggled to expand its reach beyond their existing customer base. They wanted to increase their customer base and educate people about their services, but previous marketing strategies had limited success.
Growth Opportunity
To help Sri Sri Tattva Germany achieve its objectives, we developed a marketing funnel and created an in-person lecture that invited prospects to attend. During these lectures, we provided valuable information and education about Ayurvedic products and services, using marketing and sales scripts to effectively convince prospects of their value. Our strategy included Facebook Ads, email marketing, social media marketing, and content strategies designed to decrease CPL and increase conversion rates.
My work
We worked together to identify the best topics for the lectures, creating a few personas for our target audience. We also tested different lecture formats and scripts until we found a type that could attract potential customers, educate them on the products and services, and convince them of their value. We used Facebook Ads to promote the events in multiple cities, with an initial investment of €110 per event. Over five months, we held 38 successful events throughout Germany, with an average of 30 attendees and a 10% conversion rate. Each conversion meant a paid consumer in the value of €110, meaning that on average, per event, we had a return of €330.
Our strategy enabled us to achieve 300% ROI based on the Facebook Campaigns. We also managed to decrease event costs through partnerships and provide an upsell to customers, ensuring profits. Along with Facebook Ads, we added email marketing and free resources, which helped increase attendance rates to up to 30%. Our average cost per attendance/acquisition was €3, and we paid less than €1 per lead. This generated an extra €9,900 in revenue from 90 new customers.
The success of our strategy led to the expansion of the company’s services to five new cities in the south of Germany, enabling the company to scale up and increase customer lifetime value.
For reasons of business secrecy, certain data above had to be blurred/not shown.
"Anna has a sharp perception and can spot problems before they arise. She's highly skilled in strategizing, analyzing and keeping an overview of a project or team. She is very sensitive & sensible in using proper communication lines, and can adapt easily in various roles, depending on the needs of team members. She is a natural leader, a proactive team member and a highly accountable colleague. Anna has the knack for understanding what is needed in order to get a desired outcome and how to support and motivate the team to reach success."